Content Strategy
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Content Strategy *
Persona BLOG LAUNCH
Client: Persona Identity
Role: Content Strategist, Ghostwriter
I helped a seed-stage startup develop the content strategy for their blog and newsletter. Then, I worked with their founder to ghostwrite blog content for their launch and map out content for their first quarter.
DELIVERABLES
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I worked with the Head of Product at Persona to outline and ghostwrite a 1,500 word hub piece, “The State of Identity,” to anchor Persona’s content strategy for the coming quarter.
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I created a hub-and-spoke content strategy for the launch of their blog. I also gave them a content roadmap for their first quarter post-launch, including key topic pillars and recurring formats.
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I worked with their team to launch a weekly newsletter that including net-new recurring segments, case studies, and blog content.
“Lindsey is an exceptional writer, consultant, and researcher. We hired Lindsey to do an in-depth piece on an extremely technical space and Lindsey was able to not only absorb all of the material provided to her, but also offer her own research and suggestions. I was most impressed by Lindsey's ability to be so fluid with feedback from multiple iterations of her output. She was an absolute professional and is a joy to work with. Highest recommendations.”
- Daniel Lee, Product at Persona
Team
Client: Persona Identity
Project: Persona Blog Launch
Writer/Strategist: Lindsey Quinn