Brand Positioning

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Content Strategy

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Brand Positioning * Content Strategy *

MAKE WORK FUN

Client: Workweek
Role: Content Strategist, Writer

I worked with media company Workweek to launch their fleet of nine creator-led business newsletters across niches like fintech, venture capital, marketing, healthcare, and DTC.

Today, Workweek has grown to an audience of 600k professionals across its newsletters, podcasts, and events, thanks to its ethos of writing to “an audience of one.”

DELIVERABLES

  • I consulted with creators and the Workweek founding team to name and position each newsletter, in line with its unique “audience of one” and creator POV.

  • Based on each newsletter brand’s ICP and unique positioning, I developed recurring newsletter segments, key content themes, and an editorial calendar for creators to leverage in their newsletter coverage.

  • I created editorial guides for each brand, designed to help capture and scale each creator’s voice across their ecosystem of media products. These included guidelines for newsletters, podcasts, virtual events, ads, and branded articles.

  • I worked with Workweek’s marketing team to write copy for each brand’s landing page, customized to their unique industry audience and aligned with Workweek’s overall mission.

Team

Client: Workweek
Project: Make Work Fun
Agency: Daybreak Studios
Creative Director: Taha Hossain
Content Strategist/Copywriter: Lindsey Quinn

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