Brand Identity
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Brand Identity *
Freestyle+
Client: Freestyle+
Role: Brand Director
As Brand Director for Freestyle+ (formerly FLS+ and Speechless Inc.), I navigated a merger and rebrand of the company, including a revamp of brand messaging, identity, and website re-design in partnership with our creative agency, SMAKK.
DELIVERABLES
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I worked in tandem with leadership to develop brand values that represented our ethos of “work hard, play harder.”
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Item description
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I compiled a list of brand keywords and phrases to pull from for cohesive messaging across the brand.
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I wrote copy for our website and landing pages, highlighting our “special sauce.”
Team
Client: Freestlye+
Project: Company Re-brand
Agency: SMAKK
Brand Director: Lindsey Quinn